When were the Remixt campaigns launched?
We subscribed to the French Tech programme to raise awareness among startups about Diversity & Inclusion topics. We started with a campaign against homophobia, followed by another campaign against sexism.
What was the outcome of the campaign?
We have around 400 employees and are constantly recruiting. We need to ensure that these topics are well understood. We achieved a 60% participation rate, which was a success.
What did you do before the campaign?
Two people worked on the campaign and reviewed the texts in advance. Managers were brought in relatively early. Not for co-creation but to keep them informed and become strong advocates.
We also collaborated with the communications team to effectively position the programme in relation to French Tech.
What did you do during the campaign?
At the launch, we primarily used our own tool, Klaxoon.
Within this tool, there are networks where information can be shared with either a team or the entire organisation.
We used the HR network, which includes everyone, new hires as well as existing employees. This replaced the notice board.
We also wrote an internal press article about Remixt to explain the courses, introduce Remixt, and outline the approach. My teams were able to engage with the content, which generated attention and some shared the content.
Additionally, we used a question tool with notifications, which created extra push notifications alongside the article.
The managers were highly involved in promoting the campaign. We provided them with weekly overviews to keep them motivated. They, in turn, used team rituals, particularly in daily or weekly meetings, to engage their teams verbally. Some managers even completed the courses with their teams simultaneously at the beginning of meetings.
It was highly effective.
What did you do after the campaign?
We shared the results with our employees so they could feel proud of the results and the high participation rates.
